What is ionic technology?

Welcome to your ultimate guide to mastering the art of drying hair!

An essential accessory in any bathroom worthy of the name, the hair dryer is much more than a simple tool for drying our locks. It is our ally in taming unruly manes and ensuring that every day is a good hair day. But what do you really know about this tool?

Let's demystify ionic technology:

You've probably heard of ionic technology before, but do you know how it really works and why it should be your next hair investment? Static electricity, often responsible for electric hair, is the result of negatively charged particles interacting with positively charged particles. When humidity is low, like in winter, this static electricity becomes our hair's worst enemy.

Fortunately, ionic technology comes to the rescue by generating negative ions to reduce this static electricity. These ions close the hair scales, providing incomparable shine and softness. Additionally, they break up water droplets, speeding up the drying process. Result: silky hair and reduced drying time.

Understanding power:

The wattage of a hairdryer is an indicator of its power. The higher the wattage, the more powerful the hair dryer is and produces a flow of hot air. However, the texture of your hair should also be taken into account: thicker hair generally requires higher power for effective drying.

The importance of cold air:

The cold air button on your hairdryer is not there by chance. Using this feature after blow-drying your hair seals the cuticles, adding shine and setting your style naturally. It's like applying invisible hairspray for long-lasting hold.